Why Page speed is important? and its Amazon case study
why Page Speed is important apart from Google search or Google ranking. So in the recent study, it is said that one second of delay, that is one second, have a website delay can change or turn your website into 11% of this visitor, also, a decrease in your customer satisfaction if you are running an e-commerce website and can actually affect your conversions.
So what I mean by that, so if you’re a blogger, a few are working in something that provides information or solution. So everyone is hurrying nowadays. So they need the result as fast as possible. So if someone searches for anything like your best shoes or anything else they need the result as fast as possible so that’s why they need a fast website.
Does Google need fast websites?
Not even users, Even Google need Websites to load fast because they do not want the customers to go for other search engines they want to provide the customers with a fast and secure internet and their no 1 priority is the customers, so google values your websites speed and ranks its by several metrics and one of them is PAGE SPEED .
Google user need fast results if your website is not loading fast enough, every second matter, they will just keep and bounce back and then check out some other website.
Same with the customer satisfaction if they are not getting the particular result of your images, not loading then they try to visit any other website to get faster.
since they can spend two or three seconds to search for a new result. But they cannot spend two or three seconds on your website for loading. So you need to understand human psychology. And you need to believe Page Speed is important for user satisfaction. Also, the next thing is to gain loss conversation.
So if you are working with an e-commerce project, or if you have your own e-commerce business, it is important since after every second user can change their mind.
And this is the most difficult task to keep the user at a stable mind. Even before buying anything. We have a tendency to compare all our product on to at least one side either can be local market can Flipkart, it can be Amazon.
Amazon lost 1.6 billion dollars for one-second delay in page speed
This is the psychology of internet users and it cannot be changed all over the world. since they can spend two or three seconds to search for a new result. But they cannot spend two or three seconds on your website for loading. So you need to understand human psychology. And you need to believe Page Speed is important for user satisfaction.
So that is the main important thing. So in the recent case study of Amazon about page speed, they reveal that one second causes them 1.6 billion in sales each year. So one second of Page Speed cost them 1.6 billion in sales. So you’re going to understand I’m not saying this is the number of sales that will be affected for you.
But you can understand even it’s one person for them, it can be one person for you. So we need to keep an eye about how big it will affect users and Google ranking as well as your website. So it is important to keep an eye for page speed.
In the next blog, we will learn how to increase the page speed in WordPress and using several plugins and how to optimize images and compress them.
Stay tuned for next blog.